A trade website (or tradie website) should be designed to attract and convert potential customers by showcasing your services, expertise, and credibility. Whether you’re in construction, carpentry, electrical, plumbing, or another trade, here’s what your website should include:
1/ Strong Homepage
- Clear and professional branding (logo, colors, fonts)
- A strong headline that explains what you do (e.g., Reliable & Affordable Plumbing in [Reservoir])
- High-quality images of your work, team, or equipment
- A call-to-action (CTA): “Get a Free Quote” / “Call Now”
- Contact details visible at the top (phone number, email, and business hours)
- Not too busy without too much movement or fancy animations.
2/ Services Page
- A detailed list of your services (e.g., electrical wiring, renovations, emergency repairs)
- Brief descriptions of each service with benefits
- Images or videos showcasing your work
- A CTA on every service page (e.g., “Request a Free Estimate”)
- Suburbs you service or cover
3/ About Us Page
- Your experience, qualifications, and licenses
- Your company’s story and values (why customers should trust you)
- Photos of you and your team
- Any industry associations or certifications
4/ Testimonials & Reviews
- Customer testimonials (with names and images if possible)
- Google Reviews integration (if applicable)
- Before-and-after project photos
5/ Portfolio / Projects Page
- Showcase completed projects with high-quality images
- Before-and-after comparisons
- Short descriptions of the job, challenges, and solutions
- Optional: A video walkthrough or case study
6/ Contact Page
- Simple contact form (Name, Email, Phone, Message)
- Click-to-call phone number
- Email and business location (Google Maps embedded if relevant)
- Social media links (Facebook, Instagram, LinkedIn)
7/ Call-to-Action (CTAs) on Every Page
- “Call Now” button (especially for mobile users)
- “Get a Free Quote” form
- “Book a Consultation”
8/ SEO & Local Visibility
- Targeted keywords (e.g., “Plumber in Melbourne,” “Best Electrician Near Me”)
- Google My Business profile linked
- Service areas listed to improve local SEO
- Fast-loading, mobile-friendly design
9/ Blog / Resources (Optional, but useful for SEO)
- Tips and advice related to your trade (e.g., “How to Spot a Plumbing Leak”)
- Project showcases with behind-the-scenes details
- Seasonal maintenance guides (e.g., “Preparing Your Home for Winter”)
10/ Legal & Compliance
- ABN / License numbers displayed (if applicable)
- Terms & Conditions (especially if you offer warranties)
- Privacy Policy (especially if collecting customer data)
11/ Bonus Features (If Needed)
- Online booking system for consultations or quotes
- Live chat for quick customer inquiries
- E-commerce functionality if selling trade-related products
A trade website should be clean, fast, and easy to navigate. Keep it professional, but also personal to build trust with potential customers. Would you like help structuring your website or creating content? Contact Webify in Melbourne to discuss your trade website.